A Veterans Day message to United Airlines employees by CEO Scott Kirby is in classic Kirby style, with superlatives about the status of the United States of America and United Airlines.

United Airlines CEO Scott Kirby Offers 2025 Veterans Day Message

In a video filmed at the US Air Force Academy in Colorado Springs, Kirby thanks veterans for their service and thanks United employees for “making us the best airline in history.” He adds that volunteer troops today in the U.S. help to “make sure that this stays the greatest country on Earth.”

“Hello everyone, thank you for all that you’ve done to make United Airlines the best airline the history of aviation. I’m so proud of all of you. But today, I wanted to you and say happy Veterans Day and thanks to all the people who served in our country’s armed forces in the past or are serving today.

“I’m coming to you today from my alma mater here at the United States Air Force Academy, where I just got to see hundreds of cadets and really be inspired for the next generation. And people that are volunteering, that are making the same kind of commitment that many of you had to make sure that this stays the greatest country on Earth. So thank you to everyone at United Airlines for making us the best airline in history and all the veterans who have made this the greatest country on Earth. Thank you.”

An accompanying written note added:

“At United, we welcome and benefit from the talent and experience of our veterans. The values they instill and the leadership they bring to our team is immeasurable. So, thank you to all the veterans at United and everywhere around the world. Your service and what you do for this country makes the world a better place.

These sorts of messages on Veterans Day and Memorial Day have become routine for Kirby.

As a proud American and former Air Force Reservist, I am thankful for this nation and for the wonderful group of men and women I was able to serve with. As for United being the best airline in the history of aviation…um, no. Not even close. But it’s a worth ambition and I’d love nothing more than for United to achieve that goal. However, I’d let others tell you how great you are instead of proclaiming how great your are yourself…just my two cents.

Happy Veterans Day, and I too thank all those who have served in the U.S. Armed Forces and pledge loyalty to our Constitution, for we are a nation of laws, not men.

image: @scottkirby / Instagram