Fascinating Statistics From SAS EuroBonus Million Mile Challenge

We’ve now learned a bit more about the scale of participation in the SAS EuroBonus Million Mile Challenge, which includes some startling statistics about how many completed the challenge and where they came from.

SAS EuroBonus Million Mile Challenge: Statistics Revealed

LoyaltyLobby shared some statistics about the promotion and I cannot say that I am surprised, both by the number of participants and the country breakdowns.

Over 900 people became million milers
722 of these 900+ (78%) enrolled in SAS EuroBonus after the campaign started
Gender breakdown:

Male 70%
Female 30%

Most participants were in the 30-39 age group with the average age 40 years old
The oldest person to complete the challenge was 73 (from the US) and 12 people under the age of 18 completed the challenge (including my son Augustine), with the youngest being 4 years old (from Japan)
EuroBonus status breakdowns of million milers:

Basic 77%
Silver 8%
Gold 12%
Diamond 2%

The newest million miler enrolled December 16, 2025 and oldest May 5, 1992
85% of the millionaires have been EuroBonus members for under 2 years
The average millionaire visited:

4 continents
17 countries
23 airports

SAS was the airline flown by most
All millionaires visited Mainland China
92% of all flights were booked in economy class
Nine people visited six continents (Africa, Asia, South America, North America, Europe, Oceania) while 22% visited at least five of them
276 million miler flyers (30%) were from South Korea
129 million miler flyers (14%) were from the United States
111 million miler flyers (12%) were from Japan
83 million miler flyers (9%) were from China
54 million miler flyers (6%) were from North Korea

While my son Augustine may be an outlier, I certainly fit right in with the “average” million miler:

male
30s
EuroBonus Gold status
four continents visited (North America, Europe, Africa, Asia)
17 countries visisted
22 airports

It’s no surprise that South Korea had so many participants when this ormo was heavily pushed by social media influencers. I am curious how North Korea had so many…

900 million miles…that’s a lot. I’m struggling to find award space to Europe this spring, summer, and fall in business class or premium economy class and frankly, most dates do not even have economy class…

Finally, I realize that many of you are still waiting for your Vietnam Airlines flight to credit and as of today, are not in receipt of your million miles even though you met all the requirements of the challenge. Please keep me updated…I’ll be monitoring the situation and will hold SAS accountable if there are any denials made based on their inadequate and broken IT infrastructure.

But I’m not worried…even conceding it has already taken too long, I am comfortable in saying that SAS will honor this promo and you will eventually receive your points.

I’m so thankful I got to complete this promotion, even as I’m already having trouble redeeming my SAS EuroBonus points. It was also great to meet several fellow participants along the way (in Jeddah, Jakarta, Xiamen, Taipei, and Shanghai)

We few, we fellow few, we band of brothers…

You can read about my own journey here.

> Read More: Route Planning For My SAS Million Mile Challenge