I’m Seriously Considering The Million Mile Challenge From SAS EuroBonus…

The new “Who Wants To Be A EuroBonus Millionaire” promotion from SAS has caught me by surprise and captivated me. I’m seriously considering going for it in the weeks ahead…

Cool SAS EuroBonus Promo: Fly 15 SkyTeam Airlines In 2024, Earn One Million Points

I didn’t even bother to check out this promotion until today, assuming it was a contest or sweepstakes of some kind that I had no desire to even waste my time reading about. But I was wrong…very wrong. On the contrary, SAS has a very attractive promotion that rewards you for the more SkyTeam carriers you fly between now and the end of the year:

Travel on five different SkyTeam airlines, earn 10,000 SAS EuroBonus bonus points
Travel on 10 different SkyTeam airlines, earn 100,000 SAS EuroBonus bonus points
Travel on 15 different SkyTeam airlines, earn 1,000,000 SAS EuroBonus bonus points

The promotion period began on October 8, 2024 and runs through December 31, 2024.

SkyTeam has 20 members (19 if you leave off Aeroflot Russian Airlines, which is currently suspended). SAS also leaves off ITA Airways (which plans to join the Lufthansa Group and exit SkyTeam) and Middle East Airlines (based in Beirut, which is hardly a safe destination or transit point these days). That means that to get the 1 million miles, you must fly 15 of the 17 remaining carriers.

SAS

Additional stipulations:

Registration is required only via the SAS app
For a flight to count for this promotion, EuroBonus points must be earned or redeemed to pay for the flight, so even award flights (if booked through EuroBonus) would qualify

There’s no doubt that SAS EuroBonus is not one of the most valuable loyalty programs. On the other hand, the redemption rates are respectable for SAS flights and I love flying SAS…earning enough points for 20 one-ways in business class between North American and Copenhagen is a big deal and EuroBonus releases more space to its own members than to partners.

So yes, I’m thinking about it:

In the Americas, I can rather easily fly Delta and Aeromexico and would skip Aerolineas Argentinas (1, 2)
In Europe, I could fly SAS, Air Europa, Air France, KLM, and Tarom on one trip (3, 4, 5, 6, 7, 8)
To Europe I could fly Virgin Atlantic (9)
In the Middle East, flying Saudia is often reasonable (10)
In East Asia, I could link up Vietnam Airlines, Xiamen Airlines, Kenya Airways (on its Fifth Freedom Bangkok – Guangzhou route), Garuda Indonesia, China Eastern, and Chian Airlines in one big trip (11, 12, 13, 14, 15, 16)

That’s 16 carriers so I could even leave out one…

Now my mind is spinning about possible routes.

What do you think? Is anyone else going to take advantage of this very cool promotion?