The Omnipresent Margot Robbie

It seemed as if the face of Chanel was just about everywhere we looked as we traveled around the world over the last couple of weeks.

Margot Robbie For Chanel No. 5 – A Familiar Face In Every Airport

As we passed through airports in New York, London, Paris, Singapore, Shanghai, and so many places in-between, we were greeted by a familiar face at each one. Not just a familiar face, but the same picture.

She was everywhere. 

And while I didn’t pay much attention at first, the running joke became there’s the lady in red…

I suppose this is tangential to travel, but I have to wonder how much Chanel pays for its airport and duty-free advertising. I also have to admire its unified, worldwide campaign. 

Will that make me more likely to buy Chanel No. 5? Certainly not…my wife prefers Marc Jacobs.

But I do think these ubiquitous ads are much for the same reason we see very high-end shops in airports that are usually empty. Maybe people are more likely to buy duty-free perfumes than five-digit handbags or shoes, but the purpose of both is to plant a seed.

You see something when you travel, you think about it later, and eventually you may buy it.

At least that is what Chanel is banking on…

I’m sharing in real-time style about my SAS EuroBonus SkyTeam Million Mile challenge this week. Click here for background and route information. Now we have just Aeromexico and Delta left to finish the challenge...