Alaska Airlines has revealed a brand-new aircraft livery, offering a first look at the design that will define its Boeing 787 Dreamliner fleet as the airline expands its intercontinental service from Seattle.

Alaska Airlines Reveals Stunning New Livery For 787 Dreamliner Fleet

The new livery takes inspiration from the aurora borealis and marks a bold evolution in Alaska Airlines’ visual identity. It features deep blues and vibrant greens with sweeping aura-like lines along the fuselage. A retro-inspired stripe along the midsection pays homage to Alaska’s heritage liveries from the 1970s.

This paint scheme will debut on Alaska’s Boeing 787-9 Dreamliners beginning in January 2026. Alaska expects to operate up to 17 Dreamliners in the years ahead. The aircraft are intended for international routes, including service to London and Rome, launching in 2026.

A Modern Look With A Nod To The Past

While Alaska’s iconic Eskimo will remain on the tail of narrowbody aircraft, the refreshed livery aims to position the airline as a global competitor. The aurora-inspired palette reflects both “the natural beauty of Alaska and a sense of forward momentum.” According to Chief Commercial Officer Andrew Harrison, the goal was to create something that looks modern and international, while staying true to the brand’s roots.

“Our new 787 exterior embodies Alaska’s transition to a global airline with beauty, grace and a nod to our heritage. As we significantly expand to new destinations around the globe, we’re eager for more and more travelers to recognize our new livery as being Alaska Airlines and appreciate the outstanding service we’ve long been known for.”

I love the new look…it somehow strikes me as both classic and modern at the same time, and that is hard to pull off.

While “Bob” the Eskimo (no, that’s not Bob Marley, but Chester Seveck, an Alaskan native and reindeer herder from Kotzebue, Alaska) is also iconic, the “northern lights” logo is perfect for a global marketplace. That said, I’m glad the Eskimo will remain on the narrowbody fleet. I also don’t think the name “Alaska” or “Hawaiian” is a problem for a carrier with global aspirations: people will be much more interested in the network, reliability, and comfort of the product.

It will be interesting to see what happens to the interiors, which currently have very Hawaiian elements…

> Read More: First Look Onboard Hawaiian Airlines 787-9

CONCLUSION

Alaska Airlines is signaling a shift in ambition with its new livery. As the carrier begins flying longhaul international routes, this refreshed design reflects a changing identity: one that embraces the airline’s past while looking to compete on the global stage. The 787 livery is just the beginning of what Alaska is calling its “new global experience,” and it will be interesting to see what follows next.